‹ Back

What is CRM? 

 

CRM stands for Customer or Contact Relationship Manager.

It is a set of strategies an organisation will use to manage their relationships with their contacts.

 

It doesn’t have to be fancy. It could be a folded sheet of paper, post it notes or a spreadsheet. Anything that can be used to improve relationships between organisations and their contacts.

 

CRM is now widely used to mean CRM software.

The software is designed to manage and nurture relationships with contacts. It does this by collecting and analysing contact data to provide enhanced customer satisfaction, increased loyalty and better interactions.

 

                                                                                        

 

Do I need a CRM?

 

You probably already have systems in place that support your organisations relationships with its contacts or customers.

 

If you run events, you will already have a system for distributing tickets and collecting peoples details.

 

If someone buys something from you or donates money to your organisation, you will have a way of collecting and storing their data. The question is:

 

Is it the most efficient system you could use?

 

Think about how your organisation functions from the moment a contact engages with it.

 

A good CRM system is one that can automate a lot of the day to day running of the organisation.

 

 

However, a CRM is more than just implementing some fancy software or updating a spreadsheet.

 

Everyone in your organisation is responsible for the CRM strategy you are using. Everyone has to be part of the creation of that strategy to make sure it works for all.

 

If it isn’t valued by the organisation then you will be stuck in a paperwork mountain which will in turn affect the performance of your organisation.

 

CRM is the core of your organisation’s strategy.

 

Nurturing contacts and having consistently outstanding delivery is what makes an organisation sing.

 

Clear processes and automation save you money, time and effort, all of which you can use to grow your organisation.

 

 

Want to know more? Need help developing your CRM strategy?

Get in touch today.